Nutrition, fitness and medical subscription one tap away.


SanoPass, as the name implies is health startup, launched in 2019, that offers subscriptions to a wide array of medical services, as well as fitness, and nutrition.

I partnered with their CEO to help bring to life his complete health package vision, to create and launch the SanoPass mobile app for iOS and Android, web app and marketing website.

Design a complete wellness solution on mobile and web.
Position SanoPass in the vanguard for wellness, designing for mobile/web, with interactive features. Must include a full experience from personalising a subscription package to maintaining a healthy lifestyle.
Design Strategy, IA Maps, UI design, UX design for mobile and web.

Continued Collaboration

The work helped sustain SanoPass during the global pandemic by improving key flows and creating contactless solutions for service activation.

Standardising the Product UX

The SanoPass model is to have a complete wellness solution but maintain separate services. So the challenge was to maintain the same familiarity of the brand across the design.

Easy online appointments

To help users benefit from an easy experience to make a doctors appointment I introduces a quick and entertaining 3-step process.

Tailored subscription models

SanoPass didn’t want to particularly funnel to a specific type of subscription, they just wanted to drive sales. So we created the illusion of tailoring a subscription just for you, the user. The outcome is much more simpler. Regardless of the combination of choices during the questionnaire, the user gets one of three results.

Elegant Interactions

The design is smoothly simplified to illustrate product synergy with minimal and impactful interactions.

Validating research with feedback

The flagship website went through a couple versions before settling with the current one. I validated research with actual usage and feedback data. And from together with the client, quickly realised that the users had one big problem: They didn’t know what SanoPass is, does and how it can benefit them. So the the redesign was built solely around brand and product awareness.

SanoPass is boasting a network of over 1000 clinics and 350 gyms. It was only logical to turn the map into a selling point. This way, proximity to your favourite clinic or gym makes SanoPass an instant buy.

Sanopass Success Blueprint

Strategies applied for Growth, Engagement, and Monetization.


Tiered Subscription Models:
Introduction of three subscription tiers leading to a 15% increase in average revenue per user (ARPU).



Regional Expansion:
Expanding to a new region results in an initial 10,000 subscribers within six months.

Experiments with
A/B Testing

User Interface Optimization:
A/B testing leads to a 20% improvement in user engagement and retention.

Success Metrics

Subscriber Growth Rate:
Targeting a 30% increase in the subscriber base over the next year.

User Satisfactions Surveys:
Maintain a user satisfaction score of 4.5 out of 5 based on regular surveys.

Conversion Rates
Aim for a 10% improvement in conversion rates at key stages of the user journey.

Acquired by MedLife

The MedLife Group is the operator with the largest portfolio in the medical field in Romania, with the company making significant investments in expanding its network across the country. Through the implementation of SanoPass, MedLife reaches a total of 46 transactions.


Alberto has been essential for the success of SanoPass. Due to his creativity and remarkable product design abilities, he has helped us grow from 200k to 2M EUR.

Andrei Vasile

CEO&Founder SanoPass

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