BlackRock - Proxymity

Digital proxy voting solution that allows the real-time exchange of meeting data and votes.

SAAS B2C VISUAL DESIGN UI

Vote Impact is a digital proxy voting solution that allows the real-time exchange of meeting data and votes. We were tasked with the visual experience design for the platform, over a period of 6 months, working in collaboration with a UX designer and a dedicated development team.

Objective
Design the visual identity while staying in the Proxymity brand.
Purpose
The current proxy voting process can be complex, slow, and inaccurate. It is also open to distortion, interference, and interpretation. Proxymity Vote Connect eliminates the challenges and risks associated with the traditional approach, strengthening governance and stewardship.
Outcome
The complete overhaul of the Product Visual Identity.

Increased engagement with a dedicated Landing Page

Proxymity needed a post marketing website landing page. We went through a few iterations before landing (pun intended) with a design showing the user dashboard for increased engagement.

Before After

Modern registration and onboarding

The onboarding and registration were one of the most important steps in the user journey. We designed an easy-to-follow form for both mobile and desktop while keeping on brand.
This process suffered several changes from a wizard-type style onboarding to the current version due to reducing the steps required.

Clean visual style sheet

The design is smoothly simplified to illustrate product synergy with minimal and impactful interactions.

Let's Talk

I reply at hello@albertos.info 

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