In spearheading the design system for Elifinty, a fintech startup, I collaborated closely with technical teams. I crafted a cohesive system, refining elements for a unified brand identity. This effort prioritizes aesthetics, functionality, and scalability, enhancing Elifinity’s digital presence and user experience.
Objective
Design a complete and custom design system for fintech products.
Purpose
Visual and functional consistency, streamlining the design process, fostering collaboration, and enhancing scalability. Define foundation for efficient, maintainable, and accessible product development while preserving brand integrity and delivering a cohesive user experience.
Deliverables
Design Strategy, UI design, UX design for mobile and web, Documentation.
The
Foundation
Employing an 8pt grid system with a 12-column grid and an 8px baseline grid, I utilized a rem-based spacing guide aligning with the 8px grid. The decision to embrace the 8pt system aims to enhance responsiveness, ensuring divisibility by 8 on key screen axes. This strategic choice is pivotal for preventing anti-aliasing issues and maintaining a consistent design throughout.
Typography
Beyond ensuring readability, our typographic selections play a vital role in establishing a clear information hierarchy, conveying essential content, and expressing your brand identity.
Iconography
In crafting the design system, I embraced the Feather icon library for simplicity and visual coherence. Basic icons were chosen to reduce cognitive load, facilitating quick recognition on smaller screens.
Colors
Strategic application of color can improve communication, reinforce brand identity, maintain visual consistency, convey status and feedback, and facilitate better understanding of information.
Buttons
Pressing a button triggers an immediate action. Buttons, known for their versatility and high level of customization, offer users uncomplicated and familiar pathways to perform tasks within your application.
Components
Dynamic components with diverse states adapt to user interactions or system changes, utilizing tokens for efficient management, ensuring visual cohesion, and enhancing overall responsiveness in a design system.
Final product
The implementation of a design system heralded a clarity cascade, harmonizing visual elements, enhancing communication, and unifying user experiences.